Cheyenne Marketing

Facebook, Google, Websites and Traditional Marketing Channels

Marketing today can begin with a website, but a website is only a piece of an effective marketing strategy. At Cheyenne Technology, we work with clients to first understand their market and then to find the best ways to reach potential buyers with compelling messages.

Understand Your Buyers

Understanding your market begins with market research. Once you understand who you are trying to reach, and where they spend their time online, you can tune your Internet marketing strategy to best reach them.

• Survey existing customers to identify profiles.
• Perform a competitive analysis.
• Create marketable profiles for your buyers and potential buyers.
• Document an effective marketing strategy for each of your targeted buyer profiles.
• Advertise on Facebook, Google and other platforms that allow us to target by age group, marital status and buying preferences.
• Design (or re-design) your website to appeal to your targeted buyer profiles.
• Create ads for print media and traditional PR.